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PRESS RELEASE

April 12, 2016
So-net Media Networks Corp.

So-net Media Networks reformed the engine of DSP Logicad on Audience Targeting
Dramatic improvement of targeting accuracy by AI “VALIS-Engine”

TOKYO, April, 12, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced the engine of Logicad is reformed to improve the accuracy of Audience Targeting.
Audience Targeting enables sending ads to certain users which clients expect by analyzing the web history of each user and predict all the user’s gender, age, and interest category.
As a new engine, So-net Media Networks loads AI called VALIS-Engine, which R&D member developed based on the forefront machine learning technology gained as a SONY group. It enabled high accurate targeting utilizing the feature value.
By loading VALIS-Engine, accuracy of targeting on user’s gender and age improved thus you can expect more optimization of effect from the ads.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on Marketing by technology So-net Media has.

About So-net Media Networks Corp.

So-net Media Networks was established in March 2000. Since then, So-net Media Networks expands the business of marketing technology with a technology they gained as a Sony group company. With core technologies of artificial intelligence (AI), Big Data, and financial engineering, So-net Media Networks provides various solutions including in house developed DSP “Logicad”.

Contact:

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)