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PRESS RELEASE

September 15, 2016
So-net Media Networks Corp.

DSP Logicad starts ad delivery connected with “Adobe Audience Manager”
Development of various digital marketing measures utilizing AI

 TOKYO, September, 15, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad”with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced connection with Adobe Audience Manager which Adobe Systems Inc., provides.

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By this connection, advertisers can deliver ads utilizing customer information which is stored in Adobe Audience Manager. Not only the segment from Adobe Audience Manager, but also various marketing measures utilizing AI VALIS-Engine, such as Audience targeting and Prospect customer targeting are able to use.

◇『Adobe Audience Manager』
URL https://www.adobe.com/jp/marketing-cloud/data-management-platform.html

◇「Prospect Customer Targeting 」
It is the ad extract the prospect customers precisely who would likely to be royal customers and do extension delivery utilizing AI VALIS-Engine and Logicad DMP.

◇「Audience Targeting 」
It sends ads to users with attribute which client wish by analyzing behavior history on the websites on each user and estimate user’s demographic data and interests.

◇ AI「VALIS-Engine」
It is in house developed engine which R&D member developed based on the latest machine learning technology earned from SONY group.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on marketing by technology So-net Media has.

About So-net Media Networks Corp.

So-net Media Networks was established in March 2000. Since then, So-net Media Networks expands the business of marketing technology with a technology they gained as a Sony group company. With core technologies of artificial intelligence (AI), Big Data, and financial engineering, So-net Media Networks provides various solutions including in house developed DSP “Logicad”.

About Adobe Systems Inc.

URL http://www.adobe.com/jp/

Contact:

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)