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DSP Logicad starts ad delivery connected with “Adobe Audience Manager” Development of various digital marketing measures utilizing AI

2016-09-15

Press Release

TOKYO, September, 15, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad”with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced connection with Adobe Audience Manager which Adobe Systems Inc., provides.

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By this connection, advertisers can deliver ads utilizing customer information which is stored in Adobe Audience Manager. Not only the segment from Adobe Audience Manager, but also various marketing measures utilizing AI VALIS-Engine, such as Audience targeting and Prospect customer targeting are able to use.

◇『Adobe Audience Manager』
URL https://www.adobe.com/jp/marketing-cloud/data-management-platform.html

◇「Prospect Customer Targeting 」
It is the ad extract the prospect customers precisely who would likely to be royal customers and do extension delivery utilizing AI VALIS-Engine and Logicad DMP.

◇「Audience Targeting 」
It sends ads to users with attribute which client wish by analyzing behavior history on the websites on each user and estimate user’s demographic data and interests.

◇ AI「VALIS-Engine」
It is in house developed engine which R&D member developed based on the latest machine learning technology earned from SONY group.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on marketing by technology So-net Media has.

Contact

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)