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PRESS RELEASE

July 27, 2016
So-net Media Networks Corp.

DSP Logicad starts reengagement ads
Strengthening ad promotion for mobile apps utilizing Advertising Identifier

TOKYO, July, 27,2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announces providing reengagement ads corresponding to iOS, Android OS starting from July 27, 2016.

Reengagement ads send ads to users who installed the app in their smartphones to let them start using the app again. After identifying usage situation of the user from Advertising Identifier, Logicad send targeting ads depends on the situation of the user.

“Reengagement Ads”

Existing promotions related to smartphone apps were mainly acquiring new users. As spread of smartphones, promotion for apps such as increasing usage rate of individual and preventing stop using the app has been getting attention. Above all, reengagement ads which encourage users who haven’t use the app for longtime to use it again acquire demand from advertisers who owns many users on their apps.

As So-net Media networks provide reengagement ads, Logicad connects with below measurement tools.

・F.O.X(CyberZ Inc.)
・AdStore Tracking(Ad Innovation Inc.)
・PartyTrack(Adways Inc.)
・Kochava(Kochava Inc.)
・GMO MARS Smartphone(GMO NIKKO Inc.)
・metaps(Metaps Inc.)

Logicad will develop providing capabilities continuously by utilizing knowledge gained from optimization of delivering ads, to enhance the promotion menu for smartphone users.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on Marketing by technology So-net Media has.

About So-net Media Networks Corp.

So-net Media Networks was established in March 2000. Since then, So-net Media Networks expands the business of marketing technology with a technology they gained as a Sony group company. With core technologies of artificial intelligence (AI), Big Data, and financial engineering, So-net Media Networks provides various solutions including in house developed DSP “Logicad”.

Contact:

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)