DSP Logicad starts ad delivery connected with “Chameleon” from Hitokuse Improvement in advertising effectiveness by dynamic native ads which is corresponded to Video ads


Press Release

TOKYO, July, 28, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced start of connection with Chameleon which Hitokuse, a digital ad creative solution provider, operates.

Chameleon provide dynamic native ads solution which analyze the design of the website ad was shown and change the design of the ad a long with each website automatically.

Characteristic of this connection with Chameleon is that it enables Logicad to deliver ads to every display ads (banner) by putting the tag to Logicad. Also it enables Logicad to deliver video ads by utilizing native video ads format.

“Dynamic Native Ad Service”

This connection enables advertisers to send ads to various banners thus they can expect the improvement in advertising effectiveness.

Logicad will develop reinforcement in targeting options and capabilities to enhance the advertising menu such as infeed ads.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on Marketing by technology So-net Media has.


So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)