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PRESS RELEASE

August 8, 2016
So-net Media Networks Corp.

DSP『Logicad』starts the connection to The Rubicon Project corresponding to RTB
Improvement in advertising effectiveness with Premium inventories

 TOKYO, August, 8, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced DSP “Logicad” is now connected to The Rubicon Project, Inc. corresponding to RTB.

Rubicon Project is one of the largest advertising marketplaces in the world which is corresponding to various ad types such as PC, mobile, video and so on.
Rubicon Project has premium inventories and advertisers can expect improvement in their branding promotions through preferred deal in Private Marketplace.

Through Logicad, advertisers are now able to send their advertisements to wider range and expect improved performance of their ads even more, along with other SSPs and ad exchange Logicad has already connected.

About So-net Media Networks Corp.

So-net Media Networks was established in March 2000. Since then, So-net Media Networks expands the business of marketing technology with a technology they gained as a Sony group company. With core technologies of artificial intelligence (AI), Big Data, and financial engineering, So-net Media Networks provides various solutions including in house developed DSP “Logicad”.

About The Rubicon Project, Inc.

URL http://rubiconproject.com/

Contact:

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)