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PRESS RELEASE

March 29, 2016
So-net Media Networks Corp.

“Logicad Dynamic Creative” is now available in the human resource industry

TOKYO, 29, March, 2016-So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announces “Logicad Dynamic Creative” starts ad delivery which is optimized for the human resource service.

“Logicad Dynamic Creative” delivers the ads to users who has been to client’s website by making the right creatives automatically for them, from their browsing history. Making the creatives automatically, recommend engine carries in house-developed AI called “VALIS-Engine”. It makes possible to analyze the data precisely from browsing history of all the users on the product page, thus it shows relevant products on advertising for users. For delivery setting, it uses retargeting so it will encourage clicks and conversions.

“Logicad Dynamic Creative”

This ad delivery optimized for human resource industry send ads through the data feed management service which change the format of the data client holds. Since it changes the data format automatically, it enables to show ads flexibly depends on the volume of ads and periods.
Connection with the data feed service is already used in “Logicad Dynamic Creative” for real-estate and e-commerce.

■Data Feed Service Logicad Dynamic Creative connects

  • 「DF PLUS」(feedforce Inc.)
  • 「DFO」(Commerce Link Inc.)
  • 「CA Data Feed Manager」(CyberAgent, Inc.)

Also result of the test showed that “Logicad Dynamic Creative” has high effect than usual retargeting.

Result of the test using the data feed

So-net Media Networks expand applying Dynamic Creative to various industries and look for the improvement of effect from ads.

About So-net Media Networks Corp.

So-net Media Networks was established in March 2000. Since then, So-net Media Networks expands the business of marketing technology with a technology they gained as a Sony group company. With core technologies of artificial intelligence (AI), Big Data, and financial engineering, So-net Media Networks provides various solutions including in house developed DSP “Logicad”.

Contact:

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)