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DSP Logicad announces the start of audience targeting for smartphones Increase ad delivery to smartphones based on AI “VALIS-Engine”

2016-08-09

Press Release

TOKYO, August, 9, 2016- So-net Media Networks Corp., a leading marketing technology service provider including DSP “Logicad” with technology based on artificial intelligence (AI), Big Data, and financial engineering, announced launch of audience targeting for smartphones from today.

Marketing measures such as acquiring new users and promoting the product by utilizing Apps has been getting attention. Especially, ads for Apps requires ad delivery intensively to targets by purpose, and targeting focused on user’s age and gender is considered as important.
Existing audience targeting estimates user’s age, gender, and interests in advance by analyzing user’s behavior on websites.

Audience targeting for Apps estimates user’s age, gender, and interests focusing on users who is only using Apps. It enables specifying the targeting precisely and expects improvement in advertising effectiveness.

Logicad have AI VALIS-Engine on engine for audience targeting since April. With the improvement in targeting accuracy, Logicad will keep improving the capabilities for audience targeting for Apps.

So-net Media Networks look for the expansion of various functions for the service related to Marketing Technology, to implement the goal which solves the problems of customers on Marketing by technology So-net Media has.

Contact

So-net Media Networks Corp.
Tel: 81-3-5435-7931 (Japan)